It’s hard to overstate my love for Darling. Some people have a celebrity crush—I have a company crush. So excuse me while I fangirl for a bit.
I first learned about Darling the summer of 2015, and I’ve been practicing what I like to call “Darling evangelism” ever since. I’m happy to say that many of my friends have been converted to fans, and I’m hoping I can convert a few more.
The very first thing that attracted me to this women’s magazine is how beautiful it is. Before I saw one in person, I assumed it was like the magazines you see in checkout lines at the grocery store—flimsy and busy. Darling is not that. It’s so well crafted that even the ads fit right in, creating a beautiful visual experience from start to finish. I know Darling isn’t the first luxury magazine, but it was my first experience with one and they had me at the cover photography.
Once I was visually hooked, it didn’t take long to get hooked on the content. Their missions statement is printed on the back of every issue, which reads:
“Darling is…the art of being a woman. Darling magazine holds the modern mold of woman up to the fire to evoke a discussion on femininity and re-shape an authentic design. Darling is a catalyst for positive change; leading women to discover beauty apart from vanity, influence apart from manipulation, style apart from materialism, sweetness apart from passivity, and womanhood without degradation. Darling leads women to practice the art of virtue, wit, modesty, and wisdom-all the while creating beauty and embodying love. Darling says women are not only interesting but original, not only good enough but exceptional-not just here but here for a purpose.”
I mean, how can you not love that?
They flesh out this vision by focusing on eight different categories (the intellectual, the hostess, the dreamer, the confidant, the stylist, the explorer, the beautician, and the achiever). This allows for topics like the style tips and battling depression to co-exists in the same magazine. Oh you know, just displaying women as the complex and dynamic beings that we are. NBD.
I don’t want to be like that friend that ruins every good movie by over-hyping it so, I will restrict my endorsements to three brief bullet points.
- NONE of the women in their magazines have been retouched. It’s so important to portray real women without editing out all the “problems” our culture thinks we have. This is a big win in my book.
- They highlight all different types of women. Diversity is beautiful, and necessary if you want to have a chance of influencing women as a whole.
- They desire to influence culture in a variety of ways. Over the years I’ve discovered that Darling is much more than a magazine. They host events and retreats locally (they are located in LA) and throughout the country. They’ve also recently launched their media arm. (You can check out the teaster for their first documentary here). They have a beautiful website and a very active blog. In my opinion, there is a lot to appreciate about this company.
Even if you don’t want to invest in their quarterly magazine they have tons of online content. Take my word for it or go check them out for yourself. But I’m warning you, you might just fall in love.